The mobile applications market is emerging and revolutionizing the software industry. Due to the immense growth of smartphones and tablets providing new platforms for software developers, an entire new class of software entrepreneurs has emerged and the majority of these new players are startups and mid-size companies.
Small application companies are finding success with new innovative apps and are reaching expectations of users and attracting with different types of characteristics, features and impressive interface. They initially launch with a demo version and convert these initial users to paid users.
The emergence of the $20 billion mobile applications market is revolutionizing the space and has had a strong impact on the software industry.
A survey by the Association for Competitive Technology found that 78% of U.S. smartphone app makers are SMB's. Small businesses dominate among all major app categories such as business, productivity, but particularly, in games (78%) and education (87%). These smaller companies come up with new impressive screens and quality graphics that add value to their apps.
Gartner expects Apple's App Store to have more than 21 billion downloads in 2012, which is an increase of 74 percent over 2011 and indicates continued strong demand for mobile app content.
According to Gartner, using an in-app purchase business model is a more effective method of converting casual app users into paying customers and then retaining them with good user experience and continued product updates. The demand for mobile applications has the potential to create between 400,000 and 600,000 jobs and total market share of $100 billion by 2015.
According to industry statistics, the top users search categories from mobile devices are restaurant and hotel related, professional services, health and wellness, travel & tourism and automobile and transportation services. The predominance of service-related mobile apps validates the move into mobile industry, the majority of small businesses that are skeptical to invest in mobile efforts.
Motivity Labs boosts SMB App companies and encourages their innovative ideas. We implement and refine mobile apps and help these companies reach mobile end users.
Source : BusinessNews